8/26/2011

The Original Big Wheel 16 Inch Review

The Original Big Wheel 16 Inch
Average Reviews:

(More customer reviews)
DO NOT BUY THIS PRODUCT!!! Only giving 1 Star because I cannot give ZERO stars.
The only thing this product has in common with the "Original" Big Wheel is the name and stickers (which Alpha International and Gamma 2 apparently bought, hoping to cash in on the nostalgia-market of my demographic).
By my count a full 20 of the 46 (43%) reviews on Target.com reported missing parts. This review makes 21 (& bumps the percentage to 45%). That is an unacceptable failure rate, and does not even account the negative reviews relating to the near-impossibility of actually putting the big wheel together.
We purchased this toy for our son for Christmas. Building it prior to Christmas, I discovered the big wheel was missing the axle. Thank you, Target, Alpha International, and Gamma 2 for leaving me to explain to my 2 1/2 year old that he could not have the one thing for which he actually asked, because "Santa goofed." When I was finally able to get a hold of someone who could take an order for a new part, I was shipped two rear wheels, not the axle needed. Another phone call resulted in the delivery of an EMPTY container, so poorly packaged that the axle slid out while in transit. Today I finally received the axle and again tried to build the gift (a full FOURTEEN days after Christmas). On my first attempt to insert the seat posts into the corresponding holes on the frame of the big wheel, the right post broke.
The "customer service" number in the instructions is a joke; all Big Wheel inquiries must be made via[...], which advises that there is a 5-7 lead time before they can / will respond. Target's corporate call center was less than helpful, giving the standard "so sorry to hear that" line without offering much in the way of resolution.
46 reviews and a 1.5 Star rating [....]... What is Target going to do to respond to this? Target... if you cannot do business with reputable partners who provide quality products, why should the public do business with you?

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